Marketing
Toolkits
Website Copy
Website Copy
A Philadelphia charter school wanted to leverage its network to help find new teachers. I developed copy for emails, social captions, and hashtags so members of their community could easily spread the word. The digital marketing toolkit helped the administration find teachers faster than usual.
Website Copy
Website Copy
Website Copy
Websites are a customer's first interaction with your business, so you need to leave a positive impression. I've had the privilege of writing for a wide variety of clients which has taught me how to ask the right questions, gather information, capture tone, and demand attention.
Case Studies
Website Copy
Case Studies
It's no secret that showing your best work can help you score the job. A commercial refrigeration business wanted to capturing its massive installation in a corporate dinning hall. Concise, effective, and informative, this case study is an useful piece of collateral for the sales team.
Social Media
Email Campaigns
Case Studies
Social media is a fast-paced world of ever changing targets. I've worked in content creation as well as drafting compelling captions. For example, one of my B2B clients saw a 358% increase in LinkedIn followers once I started managing their account.
Brand Guides
Email Campaigns
Email Campaigns
I built a brand strategy by gathering information from focus groups, national statistics, and regional colloquialisms for Philadelphia's Office of Transportation, Infrastructure, and Sustainability. The goal was to connect with teens getting behind the wheel for the first time.
Email Campaigns
Email Campaigns
Email Campaigns
E-blasts are crucial for large and small businesses alike. I've spent years polishing my skills to get you the traction you need. In the past, I've created email copy for restaurants across the country. Today, I work with entrepreneurs, B2B clients, institutions, and more.
Social Media
Blogs
"Tips for Hiring"
"Leveraging Your Personal Social Media for Business"
"Embracing Nature"
A Philadelphia-based marketing firm wanted to build a catalog of topics that reflected their decades of marketing and business knowledge.
"Embracing Nature"
"Leveraging Your Personal Social Media for Business"
"Embracing Nature"
The CEO and her experiences in the field inspired the subject matter on the blog. This was especially important during the shifts caused by the pandemic.
"Leveraging Your Personal Social Media for Business"
"Leveraging Your Personal Social Media for Business"
"Leveraging Your Personal Social Media for Business"
The blog is now a valuable resource for social media content, finding new clients, helping business owners and marketing professionals alike.
Articles
"A Brief History of Redlining in Philadelphia"
"A Brief History of Redlining in Philadelphia"
"A Brief History of Redlining in Philadelphia"
I relish working with clients who bring positive change into the world. PAF is a nonprofit loan fund for minority developers building affordable housing. I independently proposed, researched, and created content for their website. Exploring redlining fit their mission because it gave me an opportunity to explore generational wealth, which is one reason Black and Brown developers struggle to find funding.
"Curbing Gentrification in Philadelphia"
"A Brief History of Redlining in Philadelphia"
"A Brief History of Redlining in Philadelphia"
Investigating and proposing solutions fitting for my clients is exhilarating! Since PAF focuses on righting the wrongs of structural racism in Philadelphia, I explored the role gentrification plays in this process. Pieces like this are ideal content for LinkedIn, which is a priority for PAF's updated branding strategy.
Creative Director
San Francisco Restaurant
San Francisco Restaurant
San Francisco Restaurant
NYC Restaurant
San Francisco Restaurant
San Francisco Restaurant
NYC Deli
San Francisco Restaurant
NYC Cooking School
NYC Cooking School
San Francisco Restaurant
NYC Cooking School
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.